YACHT Is Not A Cult.

VIEW OUR EXCLUSIVE, DIY VIDEO INTERVIEW WITH YACHT RECORDED JUST A FEW WEEKS AGO IN A COOL CAFE IN PORTLAND HERE: ONE, TWO + THREE!

“Jona Bechtolt is no more a normal human being than a toaster is a Ferrari.” — austinist.com

Jona and Claire from YACHT both seem to have the Midas touch; just for instance, last year on a whim they came up with the idea for the perfect slipcase for the Mac Air, it totally took off. It’s now a major business whereas for you or me, it would be a forgotten idea that got scribbled onto a piece of paper and forgotten about (or worse, a business that’s bankrupt).

“YACHT smells wonderful. I must say, all the time he spent in our bus, it was as if a cool breeze was blowing through my mind. and good songs, too!” — James Murphy, LCD Soundsystem

Then Jona and Claire made this awesome little song that was a tribute to James Murphy and they friggin wound up on the label — with that tune, “Summer Song,” being released as a 12.” Like, who in the hell does that happen to? A new song of theirs gets posted on Pitchfork and Kanye weighs in, says he digs them. Krikey! If they weren’t so bitingly smart and viscerally nice, you’d want to hate them. But that would be like hating a panda… that does advanced math.

“YACHT’s not just music, it’s a way of life.” — PAPERMAG

And now we arrive at their strange, compelling and very fun album See Mystery Lights.The record finds their sound progressing towards fully contemporary avant-disco-pop, while the messages in their jams are more vibrant, glowing and… strange. Lyrics and slogans on their site have a distinctly cult-like affair all of a sudden. I even heard of some kind of document where they inform their fans of correct placement for their logo all over said fans’ body? It’s most likely a performance art schtick rather than some kind of L. Ron Hubbard deal — though he made music too. I really look forward to seeing how this all plays out. Stay tuned!

Throughout the month, we’ve got special YACHT loot you can win in the game — some of which even includes links to a special secret YACHT document and also our exclusive video interviews already mentioned above. Wow, it feels a lot like the future here doesn’t it? In our special, YACHT/ cult-themed playlist you can see that we took a wide swath in approaching the idea of “cults” — dreams, magic eyes, and breakdowns. We had fun with it and hope you do as well.

—DJ Yeti